dangerously simple ,
yet strangely magical 

if I only explain it : you might say "so what's the big deal ??"
or you might think you "could do that without my help"
or "that's too simple to be important ... and why haven't I heard of it before ??" 

if you experience it once : most people say 
"that was completely different to what i expected"
or "I'm surprised how much that affected me"

and if you experience it 3 times :
and the process has become familiar and second-nature 
(and you're no longer worrying that you're doing it wrong)
THEN people starting using the word "transformational" 

Because we are not just talking about self-improvement for an individual 
this is a Collective Experience , full of Interaction , Spontaneity and Shared Leadership
this is FRESH ... this is for Teams